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Laura King
Head of Content Sales, Twitter

Panel: 10:55am – Monetizing Content Through Personalization and Discovery


Laura works with brands and content rights-holders in Sports, Entertainment, and News to deliver cutting-edge advertising opportunities in Twitter’s unique live, conversational platform across mobile, desktop, syndication, and OTT apps. In her near six-year tenure at Twitter, Laura has also helped major media rights-holders monetize their content, including the NFL, NBC, and FOX. She also led 

​strategy for the inaugural NFL live streaming program as well as sales efforts across all content verticals in the U.S. and Canada.

Prior to joining Twitter, Laura worked in linear and digital sales for NBC Sports and premium sales for AEG. You can find her Tweets about the @Steelers and the intersection of media and tech at @LK.