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Debby Ruth
Senior VP, Global Media and Entertainment, Magid

Panel: 12:25pm – Lunch and Over the Top-ics

 

Debby Ruth is a leader in the Global Media & Entertainment practice at Magid, a world-class research-driven  consulting firm. She delves into the rapidly-changing media landscape where the powerful waters of technology and media intersect and create disruption, helping clients define business strategy, develop new products and content,  and redefine and reenergize brands in the midst of chaos.

Debby is an innovation agent with core strategy and marketing chops with specific expertise in entertainment, media,  and advertising sales. She has a proven track record of increasing revenue and performance, and solving business challenges through a proactive balance of research, analysis and action. She brings this perspective and her extensive experience in both B2C and B2B marketing to client engagements.

Recently Debby identified the need for the consumer POV in the swirl of industry excitement around virtual and augmented reality. She conceived of and leads Magid’s VR/AR Insights Consortium, a member-funded large-scale examination of the consumer perspective of VR and AR, helping major media and brand clients craft strategy in these emerging areas through fact-based insights.

Prior to Magid, Debby was a thought leader in the cable television industry spanning distribution, content, technology, and advertising sales, leading marketing at Cox Enterprises as well as positions at Time Warner Cable and Starz/Encore. Her early career included work in the music industry, at the Steppenwolf Theatre Company, and in advertising. She earned a BA in Communications from Pennsylvania State University, and an Executive MBA from The  Robinson College of Business at Georgia State University.

Debby was an early innovator in advanced advertising techniques and developed break-through advertising approaches in cable television in her time with Cox Media. She also initiated innovative research, with Magid, on consumer receptivity to and recall of on demand advertising and a comprehensive view of media consumption in the  Millennial generation. A long-time TED conference attendee, ideation and problem solving are hobbies as well as a profession.