agenda

Next TV Summit NYC – Fall

Conference Theme: “Transforming TV”

October 18, 2017 | Sheraton Times Square, NYC


 
8:00-8:55 am   Networking Breakfast 
 
8:55 – 9:00 am  

Welcome

 

Speakers

Melissa Grego, Executive Producer, Next TV Summit NYC

Next TV Summit NYC Morning Co-Host

 
9:00 – 9:30 am  

Opening Keynote Q&A: A Conversation with Amazon Channels’ Richard Au

 

Since Amazon Channels launched in 2015, the programming service providing Amazon Prime members access to video channels–including HBO, Showtime and Starz–without a cable subscription, has quickly established itself as a force in shaping the OTT landscape. In this candid conversation, Richard Au, Director of Amazon Channels, US will offer insight into the company’s learnings from the launch so far, including: What is fueling viewer demand; how Amazon is carving out a leadership role; and a look at what’s ahead for Amazon Channels and the OTT market overall.

 

Moderator

Mark Robichaux, Editorial Director, Broadcasting & Cable, Multichannel News and Next TV

 

Speaker

Richard Au, Director of Amazon Channels, US

 
9:30 – 10:20 am  

Myths vs. Realities: The Future of TV Distribution

 

Do consumers really want bundles? What is the future of small- and mid-sized traditional MSOs? How many subscriptions can consumers bear? As the TV and video market becomes increasingly flush with a wide array of competing pay TV distributors and technology transforms the way TV is distributed, this panel of experts explores what’s real, what’s not and which approaches to the shifting distribution landscape to bet on.

 

Moderator

Michael Hill, Associate, Covington & Burling LLP

 

Speakers

Brandon Fong, VP, Business Development, Video, Time Inc.

Tom Schaeffer, CEO, Float Left

Jeffrey Weber, CEO, ZoneTV

 

More speakers to be announced.

 
10:20 – 10:30 am  

Research Presentation TBA

 
10:30 – 10:50 am  

Networking Break

 
10:50 am  

Roku Raffle

 
10:55 – 11:45 am  

Monetizing Content Through Personalization and Discovery

With the multitude of video apps, programming services and outlets available, how content is discovered, personalized and monetized continues to be a crucial business challenge–and a major opportunity–in the OTT and On Demand era. This expert panel identifies the key factors determining the future of how TV and video content will be discovered, personalized and monetized.

 

 

Moderator

Jason Williams, Director of Product and Growth, Plex

 

Speakers

Laura King, Head of Content Sales, Twitter

Arlen Marmel, General Manager, VRV at Ellation

Tom Mohler, CEO, Olympusat Holdings

 

More speakers to be announced.

 
11:45 – 12:25 pm  

Redefining Television Advertising

The definition of television and advertising is transforming in our ever-increasing ‘place-shifting era,’ where people consume content anywhere, anytime and across multiple devices. What are the new technologies and trends that are shaping what’s next in branding and advertising? Our panelists will share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.

 

Moderator

Jennifer Koester, Director of Video Distribution and Telco, Google

 

Speakers

Brian Hunt, Corporate VP of Business Affairs, Premion, a division of TEGNA

Andrew Ward, VP, Comcast Media 360

More speakers to be announced.

 
12:25 – 1:40 pm  

LUNCH and Over the Top-ics – Lunch Sponsored by Comcast Spotlight

 

Join Comcast Spotlight for grab-and-go lunch in the Riverside Suite before heading back to participate in the Over the Top-ics networking session.

 

 

Over the Topics:  Next TV dives deeply into the hottest discussion topics around the future of TV and video with this break-out session in the dedicated networking space. Every table will have a themed discussion led by an expert on the topic. Table seating is first-come, first-served, assigned on-site. Each table leader will share key insights with the larger group at the end of the session.

 

 
  • Lunch served starting at 12:30
  • Over the Top-ics discussions 12:45-1:25
  • Over the Top-ics: What We Learned 1:30-1:40

 

 

Table Topics/Leaders:

 

1 Content Search and Discovery

Leader:

 

2 New Partners in the OTT / On Demand Era
Leader: James Norman, CEO / Co-Founder, Pilotly

 

3 Engaging Communities Around Content
Leader: Bonnie Pan, Head of Network, AwesomenessTV

 

4 What Everyone Working in TV Needs to Know About VR / AR / MR
Leader: Debby Ruth, Senior VP, Global Media & Entertainment, Magid 

 

5  The User Experience for Streaming
Leader:

 

6 Essentials for Launching an OTT Service

Leader: Tom Schaeffer, CEO, Float Left

 

7 The Rise of Digital Subscriptions

Leader:

 

8 How and Why Are Digital First Studios Migrating to Linear TV?

Leader: Sean Doherty, CEO and Co-Founder, Wurl, Inc.

 

9 Promotion & Audience Development on OTT Platforms

Leader: Arlen Marmel, General Manager, VRV at Ellation

 

10 OTT Advertising in Local DMAs

Leader: Brian Hunt, Corporate VP of Business Affairs, Premion, a division of TEGNA

 
1:25 pm  

Roku Raffle and Afternoon Kick-Off

Next TV Summit NYC Afternoon Co-Host Alicia Malone, Host, FilmStruck

Melissa Grego, Executive Producer, Next TV Summit NYC

 
1:30-1:40 pm  

Over the Top-ics: What We Learned (Forum)

Key questions and insights uncovered during each Over the Top-ics roundtable conversation will be shared with the larger group.

 

Speakers

Next TV Summit NYC Afternoon Co-Host Alicia Malone, Host, FilmStruck

Over the Top-ics Leaders

 
1:40-2:10 pm  

Keynote Q&A: A Conversation with CBS Interactive’s Marc DeBevoise

CBS Interactive’s Marc DeBevoise shares his vision for the transformation of television and the growth of CBS’ digital businesses, including: CBS All Access, CBS’s SVOD service which recently announced plans to expand its offerings to include even more originals; 24/7 streaming news service CBSN, which turns three in November; and CBS Sports Digital.

 

Moderator

Elaine Quijano, Anchor, CBSN and Correspondent, CBS News

 

Speaker

Marc DeBevoise, President and COO, CBS Interactive

 

 
2:10-3:00 pm  

The Transformation of Storytelling in the OTT / On Demand Era

Building a loyal and engaged following and breaking through the incredible volume of TV content has never been more important or challenging. This panel of expert storytellers, digital influencers and programmers looks at the transformative formats, technologies, trends and tools creators and programmers are using to create TV and video content that stands out.

 

Moderator

Bonnie Pan, Head of Network, AwesomenessTV

 

Speakers

Craig Parks, VP, Programming for Comcast’s Watchable

Van Toffler, Cofounder-CEO, Gunpowder & Sky

 

More speakers to be announced.

 
3:00-3:35 pm  

Networking Break

 
3:35 pm   Roku Raffle

 

 
3:35 – 4:25 pm  

The Multi-Platform Transformation of Linear Programming Networks

A high-level discussion of how programmers are shifting business models and programming, distribution and marketing strategies for linear networks to engage with viewers where and when they watch — from the linear feed to VOD, SVOD and TV Everywhere apps to social media and beyond.

 

Moderator

Andy Schuon, Founding Partner, Mediafy Inc.

 

Speakers

Sean Doherty, CEO and Co-Founder, Wurl, Inc.

Rick Haskins, Executive VP, Marketing and Digital Programs, The CW

Erin McPherson, Head of Content Strategy, Acquisition and Programming, Verizon

Jennifer Mirgorod, Executive VP, Content Distribution and Strategic Partnerships, Turner

 

More speakers to be announced

 
4:25-5:05 pm  

First-Look Presentation and Roundtable: Importance of Optimal Viewer Experiences

Viewer experience remains one of the most important considerations of the premium video industry and has significant impact on audiences and their likelihood to engage with content and advertising. In this unique session, FreeWheel’s James Rooke will present an exclusive first look at key findings from the company’s newest Signature Insights report focused on the topic, due to be released in November.

 

Following the presentation, James Rooke will moderate a candid conversation about viewer consumption patterns across content and creative; as well as the challenges of balancing creative diversity, ad loads, and overall monetization strategies and business goals. Joining him will be a roundtable of industry leaders and partners, all of whom will field audience Q&A at the conclusion.

 

Presenter/Moderator

James Rooke, GM, Publisher Platform, FreeWheel

 

Speakers

Noah Levine, Senior VP, Advertising Data & Technology Solutions, Fox Networks Group

Scott Rosenberg, Senior VP/GM, Advertising, Roku

Jill Steinhauser, Senior VP, Ad Sales Revenue & Planning, Discovery Communications

 
5:05-5:35 pm  

Closing Keynote Q&A

 
5:35- 5:40 pm  

Roku Raffle and Closing Remarks

 

Speakers

Next TV Summit NYC Afternoon Co-Host Alicia Malone, Host, FilmStruck

Melissa Grego, Executive Producer, Next TV Summit NYC

 

5:45 pm  

Networking Cocktails (Lenox Room)

* Agenda Subject to Change