agenda

Next TV Summit NYC – Fall

Conference Theme: “Transforming TV”

October 18, 2017 | Sheraton Times Square, NYC | Ballroom East


 
8:00-8:55 am   Networking Breakfast 
 
8:55 – 9:00 am  

Welcome

 

Speakers

Melissa Grego, Executive Producer, Next TV Summit NYC

Next TV Summit NYC Morning Co-Host Oliver Trevena, TV Host, Actor & Philanthropist

 
9:00 – 9:30 am  

Opening Keynote Q&A: A Conversation with Amazon Channels’ Richard Au

 

Since Amazon Channels launched in 2015, the programming service providing Amazon Prime members access to video channels–including HBO, Showtime and Starz–without a cable subscription, has quickly established itself as a force in shaping the OTT landscape. In this candid conversation, Richard Au, Director of Amazon Channels, US will offer insight into the company’s learnings from the launch so far, including: What is fueling viewer demand; how Amazon is carving out a leadership role; and a look at what’s ahead for Amazon Channels and the OTT market overall.

 

Moderator

Mark Robichaux, Editorial Director, Broadcasting & Cable, Multichannel News and Next TV

 

Speaker

Richard Au, Director of Amazon Channels, US

 
9:30 – 10:20 am  

Myths vs. Realities: The Future of TV Distribution

 

Do consumers really want bundles? What is the future of small- and mid-sized traditional MSOs? How many subscriptions can consumers bear? As the TV and video market becomes increasingly flush with a wide array of competing pay TV distributors and technology transforms the way TV is distributed, this panel of experts explores what’s real, what’s not and which approaches to the shifting distribution landscape to bet on.

 

Moderator

Michael Hill, Associate, Covington & Burling LLP

 

Speakers

Arlen Marmel, General Manager, VRV at Ellation

Susanne Mei, General Manager, People TV

Tom Schaeffer, CEO, Float Left

Jeffrey Weber, CEO, ZoneTV

 

 
10:20 – 10:30 am  

Presentation: Fox Networks Group

This session will explore (1) Storytelling in a World of Unlimited Choices and (2) Research & Measurement Priorities and Issues, including how the industry is meeting, and failing to meet, the Television and Advertising challenges of today and tomorrow.

 

Speakers

David Levy, Executive VP, Non-Linear Revenue, Fox Networks Group

Aaron Radin, Senior VP, Partnerships & Portfolio Products, NBCUniversal

 
10:30 – 10:45 am  

Networking Break

 
10:45 am  

Roku Raffle

 
10:50 – 11:40 am  

Monetizing Content Through Personalization and Discovery

With the multitude of video apps, programming services and outlets available, how content is discovered, personalized and monetized continues to be a crucial business challenge–and a major opportunity–in the OTT and On Demand era. This expert panel identifies the key factors determining the future of how TV and video content will be discovered, personalized and monetized.

 

 

Moderator

Jason Williams, Director of Product and Growth, Plex

 

Speakers

Henry Embleton, Head of Revenue and Monetization, Ellation

Laura King, Head of Content Sales, Twitter

Robb Miller, VP of Sales, Media & Entertainment, Swrve

Tom Mohler, CEO, Olympusat Holdings

 

More speakers to be announced.

 
11:40 – 11:50 pm  

Complex + Fuse: What Cross-Platform Really Means

Executives from Complex Networks and Fuse Media discuss their unique content and ad sales partnership, which includes the launch of a Complex programming block on Fuse cable network; Fuse-created original short-form content to be distributed on Complex platforms; and an arrangement to jointly market and sell cross-platform packages to advertisers.

 

Moderator

Melissa Grego, Executive Producer, Next TV Summit

 

Speaker

Gina Hughes, Senior VP Marketing, Fuse Media

Shawn Strickland, Executive VP Development, Distribution, Business Affairs, Complex Networks

 
11:50 – 12:35 pm  

Redefining Television Advertising

The definition of television and advertising is transforming in our ever-increasing ‘place-shifting era,’ where people consume content anywhere, anytime and across multiple devices. What are the new technologies and trends that are shaping what’s next in branding and advertising? Our panelists will share perspectives on the winning formulas for advertisers in meeting consumer expectations and share their view of what the TV advertising business will look like two years down the line.

 

Moderator

Jennifer Koester, Director of Video Distribution and Telco, Google

 

Speakers

Kelly Abcarian, Senior VP, Product Leadership, Nielsen

Brian Hunt, Corporate VP of Business Affairs, Premion, a division of TEGNA

Ramsey McGrory, CRO, Mediaocean

Shawn Strickland, Executive VP Development, Distribution, Business Affairs, Complex Networks

Andrew Ward, VP, Comcast Media 360

 
12:35 – 1:40 pm  

LUNCH and Over the Top-ics – Lunch Sponsored by Comcast Spotlight

 

Join Comcast Spotlight for grab-and-go lunch in the Riverside Suite before heading back to participate in the Over the Top-ics networking session.

 

 

Over the Topics:  Next TV dives deeply into the hottest discussion topics around the future of TV and video with this break-out session in the dedicated networking space. Every table will have a themed discussion led by an expert on the topic. Table seating is first-come, first-served, assigned on-site. Each table leader will share key insights with the larger group at the end of the session.

 

 
  • Lunch served starting at 12:30
  • Over the Top-ics discussions 12:45-1:25
  • Over the Top-ics: What We Learned 1:30-1:40

 

 

Table Topics/Leaders:

 

1 Content Search and Discovery

Leader: Hillary Henderson, Senior Director of Product Strategy and Management, IBM Watson Media & IBM Cloud Video

 

2 New Partners in the OTT / On Demand Era
Leader: James Norman, CEO / Co-Founder, Pilotly

 

3 Engaging Communities Around Content
Leader: Bonnie Pan, Head of Network, AwesomenessTV

 

4 What Everyone Working in TV Needs to Know About VR / AR / MR
Leader: Debby Ruth, Senior VP, Global Media & Entertainment, Magid 

 

5 Essentials for Launching an OTT Service

Leader: Tom Schaeffer, CEO, Float Left

 

6 How to Gain, Engage—and Keep—New Viewers

Leader: Robb Miller, VP of Sales, Media & Entertainment, Swrve

 

7 How and Why Are Digital First Studios Migrating to Linear TV?

Leader: Sean Doherty, CEO and Co-Founder, Wurl, Inc.

 

8 Promotion & Audience Development on OTT Platforms

Leader: Henry Embleton, Head of Revenue and Monetization, Ellation

 

9 OTT Advertising in Local DMAs

Leader: Brian Hunt, Corporate VP of Business Affairs, Premion, a division of TEGNA

 

10 What Multiplatform Really Means

Leader: Shawn Strickland, Executive VP Development, Distribution, Business Affairs, Complex Networks

 
1:25 pm  

Roku Raffle and Afternoon Kick-Off

Next TV Summit NYC Afternoon Co-Host – Alicia Malone, Host, FilmStruck

Melissa Grego, Executive Producer, Next TV Summit NYC

 
1:30-1:40 pm  

Over the Top-ics: What We Learned (Forum)

Key questions and insights uncovered during each Over the Top-ics roundtable conversation will be shared with the larger group.

 

Speakers

Next TV Summit NYC Afternoon Co-Host Alicia Malone, Host, FilmStruck

Over the Top-ics Leaders

 
1:40-2:10 pm  

Keynote Q&A: A Conversation with CBS Interactive’s Marc DeBevoise

CBS Interactive’s Marc DeBevoise shares his vision for the transformation of television and the growth of CBS’ digital businesses, including: CBS All Access, CBS’s SVOD service which recently announced plans to expand its offerings to include even more originals; 24/7 streaming news service CBSN, which turns three in November; and CBS Sports Digital.

 

Moderator

Elaine Quijano, Anchor, CBSN and Correspondent, CBS News

 

Speaker

Marc DeBevoise, President and COO, CBS Interactive

 

 
2:10-3:00 pm  

The Transformation of Storytelling in the OTT / On Demand Era

Building a loyal and engaged following and breaking through the incredible volume of TV content has never been more important or challenging. This panel of expert storytellers, digital influencers and programmers looks at the transformative formats, technologies, trends and tools creators and programmers are using to create TV and video content that stands out.

 

Moderator

Bonnie Pan, Head of Network, AwesomenessTV

 

Speakers

Paul Cabana, Executive VP, Head of History & Biography Digital, A+E Networks

Craig Parks, VP, Programming for Comcast’s Watchable

Damian Pelliccione, CEO & Co-Founder, REVRY

Van Toffler, Cofounder-CEO, Gunpowder & Sky

 

 
3:00-3:30 pm  

Networking Break

 
3:35 pm   FilmStruck Giveaway + Roku Raffle
 
3:35 – 4:25 pm  

The Multi-Platform Transformation of Linear Programming Networks

A high-level discussion of how programmers are shifting business models and programming, distribution and marketing strategies for linear networks to engage with viewers where and when they watch — from the linear feed to VOD, SVOD and TV Everywhere apps to social media and beyond.

 

Moderator

James Norman, CEO / Co-Founder, Pilotly

 

Speakers

Sean Doherty, CEO and Co-Founder, Wurl, Inc.

Rick Haskins, Executive VP, Marketing and Digital Programs, The CW

Judi Lopez, Head of Content Distribution and Marketing, Fuse Media

Erin McPherson, Head of Content Strategy, Acquisition and Programming, Verizon

Jennifer Mirgorod, Executive VP, Content Distribution and Strategic Partnerships, Turner

 

4:25-5:05 pm  

First-Look Presentation and Roundtable: Importance of Optimal Viewer Experiences

Viewer experience remains one of the most important considerations of the premium video industry and has significant impact on audiences and their likelihood to engage with content and advertising. In this unique session, FreeWheel’s Mike Lawlor will present an exclusive first look at key findings from the company’s newest Signature Insights report focused on the topic, due to be released in November.

 

Following the presentation, Mike Lawlor will moderate a candid conversation about viewer consumption patterns across content and creative; as well as the challenges of balancing creative diversity, ad loads, and overall monetization strategies and business goals. Joining him will be a roundtable of industry leaders and partners.

 

Presenter/Moderator

Mike Lawlor, Senior VP, Client Services, FreeWheel

 

Speakers

Audrey Steele, Executive VP, Sales Research, Insights and Strategy, Fox Networks Group

Jill Steinhauser, Senior VP, Ad Sales Revenue & Planning, Discovery Communications

Seth Walters, VP, Demand Partnerships, Roku

 
5:05-5:35 pm  

Closing Keynote Q&A: A Conversation with Twitter’s JP Maheu

Following Twitter’s numerous announcements in May supporting the company’s growing live video and premium content push, JP Maheu, Twitter’s VP of Client Solutions for the Americas, will discuss the company’s strategy to stream live video 24/7 and the opportunity he sees for Twitter video, Twitter and TV and digital distribution in the landscape overall.

 

Moderator

Mark Robichaux, Editorial Director, Broadcasting & Cable, Multichannel News and Next TV

 

Speaker

JP Maheu, VP of Client Solutions for the Americas, Twitter

 
5:35- 5:40 pm  

Roku Raffle and Closing Remarks

 

Speakers

Next TV Summit NYC Afternoon Co-Host Alicia Malone, Host, FilmStruck

Melissa Grego, Executive Producer, Next TV Summit NYC

 

5:45 pm  

Networking Cocktails (Lenox Room)

* Agenda Subject to Change